Description: In *From Distress to Distinction*, Chris Droussiotis explores a novel approach to valuing distressed companies using option pricing theory, drawing parallels to the financial challenges faced by startups. With over 30 years in banking and startup advising, he emphasizes that both distressed firms and early-stage ventures endure periods of negative cash flow but retain potential for recovery. He combines Discounted Cash Flow (DCF) and the Black-Scholes Option Pricing Model to evaluate distressed firms’ recovery prospects and debt sustainability. A case study on Spirit Airlines illustrates this approach: though its current equity value is negative, projected future cash flows suggest significant potential recovery. Droussiotis concludes that strategic valuation, using trend, peer, and expected analysis, can reveal hidden value in distressed companies, guiding effective investment and restructuring decisions.