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  • Analyzing Direct Marketing Business Alternatives Using a “Value” Approach

    Analyzing Direct Marketing Business Alternatives Using a “Value” Approach This article describes some of the traditional profit measurement standards for direct marketing and then presents a more ...

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    • Authors: Jay Jaffe, David S Lee
    • Date: Apr 1998
    • Competency: Technical Skills & Analytical Problem Solving
    • Publication Name: News Direct
    • Topics: Health & Disability; Life Insurance>Marketing and distribution - Life Insurance; Life Insurance>Pricing - Life Insurance

  • NewsDirect Newsletter, Spring 1998, Issue No. 28

    NewsDirect Newsletter, Spring 1998, Issue No. 28 Full version of NewsDirect Newsletter, Spring 1998, Issue No. 28. 25908 04/01/1998 09:30:00 ...

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    • Authors: Kiran Desai, Jay Jaffe, David S Lee, Carl Meier, David A Seidel
    • Date: Apr 1998
    • Publication Name: News Direct
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