Description: To evaluate the risk associated with personal auto coverage, insurers have traditionally relied on information about the driver (such as age, gender and marital status), location (such as territory or ZIP code), the intended use of the vehicle (such as business or pleasure) and information about the vehicle when new (such as original cost). Insurers then added detail to driver information using sophisticated credit scoring and demographic models, and added detail to vehicle use information with telematics and usage-based insurance pricing. Now, insurers are adding detail about the vehicle itself using vehicle history. The presenters will discuss how carriers use vehicle history to more accurately price and underwrite risks. They will discuss obvious data elements, such as salvage title brands, verified average annual mileage and severe damage, as well as data that may not be as obvious but has proven predictive of loss in the past. Finally, using vehicle history as an entry point for UBI programs will be covered.