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  • Consumers Online: The Role of the Internet in the Purchase Process

    Consumers Online: The Role of the Internet in the Purchase Process This article discusses the results of a LIMRA survey about the use of the internet by life insurance and annuity consumers.

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    • Authors: Mary M Art
    • Date: Sep 2004
    • Competency: External Forces & Industry Knowledge
    • Publication Name: News Direct
    • Topics: Annuities>Marketing and distribution - Annuities; Life Insurance>Marketing and distribution - Life Insurance
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