Description: This article is historical in nature and explores the impacts of traditional life insurance products offering cash surrender values. This article intended to show that by offering cash surrender value, insurance companies became less exposed to the risk of mis-estimated lapse assumptions. This article presents an illustrative case study to highlight this dynamic. This article also explores the issues with traditional life insurance products that arose in the 1970s and 1980 and led to the introduction of Universal Life in the U.S.