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  • Optimizing the Prospect's Brand Passage

    Optimizing the Prospect's Brand Passage This article discusses how a prospect passes from step to step through the sales process until becoming a customer, and how brand plays a significant ...

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    • Authors: Susan Linder
    • Date: Jan 2006
    • Competency: External Forces & Industry Knowledge
    • Publication Name: News Direct
    • Topics: Life Insurance>Marketing and distribution - Life Insurance

  • NewsDirect Newsletter, January 2006, Issue No. 52

    NewsDirect Newsletter, January 2006, Issue No. 52 Full version of NewsDirect Newsletter, January 2006, Issue No. 52. 25982 01/01/2006 06:00:00 ...

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    • Authors: Jay Jaffe, Nancy Manning, Walter Rugland, Charles Thalheimer, Keith Dall, Van Beach, Robert Stone, Susan Linder, Mitch Hisiger, Anand Deo
    • Date: Jan 2006
    • Publication Name: News Direct
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