Description: The Marketing and Distribution Section initiated a multi-phase research effort to better understand the middle market for life insurance and to identify segments that would allow the industry to better target customer needs. Supported by the Committee on Life Insurance Research, Product Development and Reinsurance Sections, the phase one research examined young families between the ages of 25 and 40 with household income of $35K-$125K and who have individual life insurance or financial dependents. This summarizes the results of this study and is authored by Dr. Walter Zultowski of WZ Research + Consulting and Dr. Brian Perlman of Mathew Greenwald & Associates.