Description: Traditionally the SOA formulates pedagogic excellence in terms of the Marzano Taxonomy. For example, the "analysis level" consisting of generalization, specification, classification, contrast, matching, and error identification, is considered superior to the "retrieval level" consisting of rote memorization such as recognition, recall, and using. In this presentation, we first show that pedagogic excellence can be equivalently, but more simply, formulated in terms of executive function and goal-setting. Here executive function refers to problems requiring multiple mental modalities - such as, formal, verbal, computational, and graphical - for their solution. Goal-setting refers to the skillful breakup of a complex problem into a sequence of subgoals each of which is clearly formulated, challenging, but achievable timely. Light examples from the literature illustrate these concepts. Five "challenging FM problems": reinvestment, refinancing, multiple rate/deposit problems, pricing deferred bonds using a term structure, and obscure loan problems, illustrate the following fundamental techniques of goal-setting and executive function: i) a fellowship approach to teaching preliminary exam material, ii) using subgoals to give difficult homework, iii) alternating between different mental modalities to achieve elegant brevity in solutions, iv) goal-setting reflecting familiar vs. new, and v) skillful definition of unit subgoals.