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The Five Key Principles of Influence - Part 3

The Five Key Principles of Influence - Part 3 Principle #4: People make buying decisions based on emotion and justify these decisions with logic. To be influential, we need to take into account ...
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Description: Principle #4: People make buying decisions based on emotion and justify these decisions with logic. To be influential, we need to take into account both logic and emotion. Of the two, emotion is a much more powerful motivating force. Unfortunately, too many people ignore the emotional component and focus solely on logic - neglecting what compels people to buy.
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- Authors: David Miller
- Date: May 2016
- Competency: Communication>Persuasive communication; Leadership>Change management; Leadership>Influence; Leadership>Mentoring; Strategic Insight and Integration>Influence decisions
- Publication Name: The Stepping Stone
- Topics: Actuarial Profession>Competencies; Actuarial Profession>Management skills

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The Five Key Principles of Influence - Part 3