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  • A Niche Product and Its Marketing —A Tale of Trials, Tribulations and Rewards

    A Niche Product and Its Marketing —A Tale of Trials, Tribulations and Rewards This article describes the attempt to discover a product for the elderly already receiving long term care, which ...

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    • Authors: Steve Cooperstein
    • Date: Jan 2003
    • Competency: External Forces & Industry Knowledge
    • Publication Name: News Direct
    • Topics: Annuities>Payout annuities
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