Description: The presenters will explore policyholder experience data for long-term products, risks of over-fitting data in developing behavioral models, and ways to mitigate these risks and develop a sustainable and coherent framework to translate complex policyholder behavior experience data to behavioral models using company- and industry-level data. At the conclusion of the session, attendees will be able to: - Identify key drivers of policyholder behavior for long-term product - Understand the risks of over-fitting data and a false sense of precision in developing behavioral mode - Understand techniques that can be used to mitigate these risk

Description: In recent years, vast amount of data from emerging experiences has helped insurers gain a deeper understanding of their policyholders and the factors driving their behaviors. However, due to limitations in traditional experience study methods, this understanding typically remains at the cohort level. This series of articles proposes a novel machine learning-based model that analyzes and predicts policyholder behaviors at the individual policy level. Policyholder embedding representations are learned using a Recurrent Neural Network (RNN) that takes into account the sequence of historical transactions associated with a policy. Additionally, a Neural Network with a multi-head architecture is trained to predict the policyholder's next action based on the policyholder embedding and other policy attributes. The resulting model offers several advantages over traditional experience studies and assumption-setting methods, including the ability to set policy-level assumptions that improve reserve accuracy, predict multiple behaviors simultaneously while capturing the interrelationships between them, and generate policyholder embedding representations that are useful for segmentation.