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  • The Development of WeChat Marketing and Distribution of Insurance Products in China

    The Development of WeChat Marketing and Distribution of Insurance Products in China WeChat is gradually becoming the main force of insurance online marketing for insurance products in China.

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    • Authors: Society of Actuaries, Wanwan Huang
    • Date: Dec 2018
    • Competency: External Forces & Industry Knowledge
    • Topics: Health & Disability>Health insurance; Life Insurance>Marketing and distribution - Life Insurance

  • The Development of WeChat Marketing and Distribution of Insurance Products in China

    The Development of WeChat Marketing and Distribution of Insurance Products in China WeChat is gradually becoming the main force of insurance online marketing for insurance products in China. Life ...

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    • Authors: Society of Actuaries
    • Date: Dec 2018
    • Competency: External Forces & Industry Knowledge>External forces and business performance
    • Topics: Health & Disability>Health insurance; Life Insurance>Marketing and distribution - Life Insurance

  • How to Succeed in the Worksite Market

    How to Succeed in the Worksite Market This article describes the four keys to successful worksite marketing: 1. Onsite selling either with group meetings or one-on one using professional ...

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    • Authors: Al Barthelman
    • Date: Dec 1998
    • Competency: Results-Oriented Solutions
    • Publication Name: Small Talk
    • Topics: Annuities>Marketing and distribution - Annuities; Health & Disability>Accident insurance; Health & Disability>Critical illness insurance; Health & Disability>Health insurance; Life Insurance>Marketing and distribution - Life Insurance

  • How Insurers Can Use Behavioral Economics Approaches to Make Improvements

    There are many ways to actively utilize BE approaches – and implementing these important tools can help insurers in many ways.

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    • Authors: Heidi Alpren, Ruth Potter, Joe Curtin
    • Date: Apr 2025
    • Competency: Communication; External Forces & Industry Knowledge; Results-Oriented Solutions
    • Topics: Health & Disability; Health & Disability>Disability insurance; Health & Disability>Health insurance; Life Insurance; Life Insurance>Policyholder behavior - Life Insurance; Life Insurance>Marketing and distribution - Life Insurance; Life Insurance>Accelerated underwriting
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