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  • The Development of WeChat Marketing and Distribution of Insurance Products in China

    The Development of WeChat Marketing and Distribution of Insurance Products in China WeChat is gradually becoming the main force of insurance online marketing for insurance products in China. Life ...

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    • Authors: Society of Actuaries
    • Date: Dec 2018
    • Competency: External Forces & Industry Knowledge>External forces and business performance
    • Topics: Health & Disability>Health insurance; Life Insurance>Marketing and distribution - Life Insurance

  • How Insurers Can Use Behavioral Economics Approaches to Make Improvements

    There are many ways to actively utilize BE approaches – and implementing these important tools can help insurers in many ways.

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    • Authors: Heidi Alpren, Ruth Potter, Joe Curtin
    • Date: Apr 2025
    • Competency: Communication; External Forces & Industry Knowledge; Results-Oriented Solutions
    • Topics: Health & Disability; Health & Disability>Disability insurance; Health & Disability>Health insurance; Life Insurance; Life Insurance>Policyholder behavior - Life Insurance; Life Insurance>Marketing and distribution - Life Insurance; Life Insurance>Accelerated underwriting
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