Description: This is the third and final installment of an article about using microeconomics and the concepts of embedded value to better manage and understand the profitability of direct marketing programs. The article illustrates how traditional asset share calculations are not appropriate in this case.

Description: This article reports on a session at an underwritering meeting in which the panel included an actuary, an underwriter and a marketer. Each presented his point of view about the status of the insurance business and the difficulties of increasing production.

Description: Essay of using microeconomics and Embedded Value concepts to evaluate direct marketing programs.

Description: Read the Quo Vadis Reinsurance.

Description: This article offers an overview of the preneed market, its products and pricing.

Description: Description and welcome to the 2020 Canadian Reinsurance Conference including highlight of the key note speaker

Description: This is the second installment of an article about using microeconomics and the concepts of embedded value to better manage and understand the profitability of direct marketing programs.

Description: This article introduces The Product/Channel Directory, which provides the combination of products offered and distribution channels for over 200 companies.

Description: What are insurance companies promoting in the market? How are they framing their products and services? What is their value proposition to producers? Members of the SOA Marketing and Distribution section receive an exclusive benefit that addresses these questions.