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A Niche Product and It's Marketing - A Tale of Trials, Tribulations and Potential Rewards

A Niche Product and It's Marketing - A Tale of Trials, Tribulations and Potential Rewards Impaired annuities - a niche product marketed to people at the “at-need” edge of long-term care and ...
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Description: Impaired annuities - a niche product marketed to people at the “at-need” edge of long-term care and has the potential to instruct in bridging the gap for the products now being marketed to people “pre-need.” From Long-Term Care, Dec 2003, Issue No. 10
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- Authors: Steve Cooperstein
- Date: Dec 2003
- Competency: External Forces & Industry Knowledge
- Publication Name: Long-Term Care News
- Topics: Annuities; Long-term Care

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A Niche Product and It's Marketing - A Tale of Trials, Tribulations and Potential Rewards

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A Niche Product and It&#39;s Marketing - A Tale of Trials, Tribulations and Potential Rewards

A Niche Product and It's Marketing - A Tale of Trials, Tribulations and Potential Rewards