Description: This second session in the series examines responses to the changing workplace landscape from outside the insurance industry. Using a question-and-answer approach with our panelists, this session focuses on practical approaches to identifying new opportunities, and ways in which traditional products and sales channels are changing to meet emerging needs. Compared with other vertical financial services, the life insurance industry has a very low level of 'touch' with its customers. Communication with customers is often limited to the annual mailing of premium invoices. Wellness platforms offer life insurers a means to increase customer engagement, building stronger brand affinity and improving persistency. Life insurers can also leverage customer data collected through the wellness platform to streamline the underwriting process for cross-sales, increasing volume and efficiency.