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  • The Development of WeChat Marketing and Distribution of Insurance Products in China

    The Development of WeChat Marketing and Distribution of Insurance Products in China WeChat is gradually becoming the main force of insurance online marketing for insurance products in China. Life ...

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    • Authors: Society of Actuaries
    • Date: Dec 2018
    • Competency: External Forces & Industry Knowledge>External forces and business performance
    • Topics: Health & Disability>Health insurance; Life Insurance>Marketing and distribution - Life Insurance
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