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Know your policyholders first, Model their behavior second

Know your policyholders first, Model their behavior second Actuaries can empower their understanding of policyholder behavior with third party data. Modeling policyholder behavior should start ...
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Description: Actuaries can empower their understanding of policyholder behavior with third party data. Modeling policyholder behavior should start from developing knowledge of who they are, instead of actuaries assuming what a rational behavior should be.
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- Authors: David Wang
- Date: Aug 2020
- Competency: External Forces & Industry Knowledge; Technical Skills & Analytical Problem Solving
- Publication Name: Predictive Analytics and Futurism Newsletter
- Topics: Experience Studies & Data

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Know your policyholders first, Model their behavior second