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Collaborative Database Marketing - Using Technology to Know Your Prospects and Customers Intimately

Collaborative Database Marketing - Using Technology to Know Your Prospects and Customers Intimately This article describes one of the keys to successful marketing in the current environment - ...
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Description: This article describes one of the keys to successful marketing in the current environment - build a relational database that will help the agent communicate with a client in an organized way, so that we can educate, inform, present choices and help these clients navigate their financial future. This article provides the elements of such a database.
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- Authors: Wallace F Dale
- Date: Dec 1998
- Competency: Results-Oriented Solutions
- Publication Name: Small Talk
- Topics: Demography; Technology & Applications

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