Description: Designing and Pricing LTCI Combination Products by Carl L. Friedrich from Long-Term Care Newsletter, December 2004, Issue No. 13.

Description: What are insurance companies promoting in the market? How are they framing their products and services? What is their value proposition to producers? Members of the SOA Marketing and Distribution section receive an exclusive benefit that addresses these questions.

Description: This article summarizes findings from a recently published peer-reviewed study in the Journal of Risk and Insurance (Hanewald et al., 2025),[1], which examined how access to housing wealth affects stated demand for LTC insurance in China. We conducted a survey of homeowners aged 45-–64 across 49 cities in China and found that offering reverse mortgages or home reversion products significantly increased stated demand for LTC insurance. This article highlights the study’s key results and implications for insurers, actuaries, and policymakers.