Description: Article describes the concept of Rational Ignorance and suggests that recognizing this issue in the life insurance industry might assist in reducing the Protection Gap.

Description: Behavioral science reveals that consumers tend to assess risk emotionally, through perceptions rather than calculations. So, will COVID-19 change risk perceptions in the long term -- and similarly increase life insurance sales? Insurers should take nothing for granted

Description: There are many ways to actively utilize BE approaches – and implementing these important tools can help insurers in many ways.

Description: This is an article about baby boomers and marketing communication. From News Direct, May 2006, Number 53.

Description: Presenting the customer a measurable value of life insurance that makes the advice process transparent to both the customer and adviser.

Description: The article summarizes results of a Milliman survey per the title. These products comprise about 40% of the total individual life market, and the survey covers a range of topics on these plans, which should be of interest to a large portion of the life industry.