Description: This article covers measurement of key actions by presenting an approach to the analysis of direct-mail insurance solicitations.

Description: The article offers a discussion about future products, distribution, insurance laws, and contracts. Some ideas might not be possible today, but it is offered as food for thought.

Description: This article discusses the growing interest in the Preneed market.

Description: This article is a summary of a session at the SOA 1997 Annual Meeting that focused on opportunities for selling insurance and annuities through banks.

Description: This article discusses various ways that insurance companies are using the internet to market their products.

Description: This article explains Search Engine Marketing SEM and how it can be a key part of an effective direct marketing strategy.

Description: This article discusses the changes in the marketing and distribution of lindividual life and annuity products. It highlights new distribution channels including banks, broker dealers, wirehouses and the Internet as well as fee-for-service financial planning.

Description: This article looks at the question, Should the direct mail marketer sell products until the point at which the cost of the NEXT sale exceeds the marketing allowance for the product or until the point at which the AVERAGE cost of all sales exceeds the marketing allowance for the product?

Description: This article is about how telemarketers can incorporate technology to assure compliance with Do Not Call lists.

Description: This article discusses ideas for a long-term Customer Value Program.