Jump into an informative discussion on Behavioral Economics (BE) that will 'nudge' you away from traditional economic thinking. We'll share a primer on key BE concepts and explore ways to actively use these approaches in underwriting applications, marketing and more. Using simple Behavioral Economics (BE) design approaches, carriers can improve applicant disclosure of medical conditions on insurance applications, claims and mortality experience, website effectiveness, and much more.
By attending the session, you will be able to:
- Walk away with a valuable understanding of this useful (and sometimes under-used) area of research.
TRACK: Spearheading innovation through change, Protecting long-term economic progress