For over a decade, the low interest rate environment in the U.S. has shaped the life insurance industry. Challenges in finding reasonable yields on investment-grade assets have defined insurer decisions on product designs and business mix. Now, we see a material shift in the interest rate environment, with the 10-year U.S. Treasury rate increasing nearly 3% from 2020 lows. In this follow-up to ImpACT 2021's popular Interest Rates May Be Rising...Now What Do We Do?, join us as we investigate the industry's response to the shifting interest rate environment with respect to pricing and product design, inforce and capital management, and the M&A and reinsurance markets. Have insurers been altering product designs and management actions to take advantage of the increased investment yield on long-term assets? Or are we seeing business-as-usual? How have the changes in rates impacted policyholder behavior? What are the benefit and risk of the rising interest rate for life insurers? We will also discuss developments in the M&A and closed block reinsurance market as (re)insurers continue to navigate the evolving economy. Gain an understanding of the impact that the new interest rate environment has had on life insurance and annuity pricing and product design, inforce and capital management, and the M&A and reinsurance markets. TRACK: Pricing/ Product Development (Underwriting, ULSG, Etc.);Reinsurance