How do you go about designing a new product? Behavioral Science is an often overlooked tool in enhancing product design and using a Discrete Choice Experiment (DCE) can give you insights to customer preferences and their willingness to pay for features. The result of this work is a product explicitly designed with your customers and market in mind.
This innovative presentation, followed by Q&A, is suitable for those in all stages of their actuarial career, and will cover:
- What is a DCE
- How to perform the experiment
- Data collection
- Questionnaire structure
- Attributes testing
- Results