Experience a comprehensive overview of the current purchasing landscape for health care services, with a specific focus on how healthtech start-ups can break into the employer-sponsored health care market. You will learn about the key players in the healthcare industry, as well as challenges that new entrants (+ B2B vendors more generally) face in selling their services to employers and health plans.
By attending this session, you will be able to:
• Have a deeper understanding of the opportunities and obstacles facing healthcare vendors
• Be equipped with practical strategies for successfully navigating the marketplace
• Identify key considerations for choosing and working with vendors
• Have a clear understanding of the steps needed to bring new services into their plan