Stories have the power to change minds, and leading with facts and figures only hardens pre-existing opinions. Learn to leverage the power of story to effectively communicate with and enroll your stakeholders.
Andrew Sykes, CEO, Habits at WorkAndrew Sykes is the founder and CEO of Habits at Work, an experiential sales training company on a mission to make sales the most trustworthy profession on the planet by empowering sellers to practice and embody the mindsets, skills, and habits that build and maintain customer trust. Sykes is a Lecturer of Entrepreneurship at Northwestern University’s Kellogg School of Management and part of the Kellogg Sales Institute Executive Education Team where he teaches the award-winning course “Entrepreneurial Selling.”