Insurers have long relied on scenario analysis to understand the long-term impacts of potential business decisions, but the advent of rapidly changing market environments and a growing desire to optimize capital has spurred business leaders to leverage new tools in order to explore potential options. Companies are beginning to explore new analytical solutions that trade off accuracy for speed for a more robust approach to impact quantification. In particular, they are looking at the use of additional what-if scenario models, built from the top down, to support decision-making processes. Actuaries can help take charge in the development of these top-down analyses by leveraging data and actuarial techniques to supplement their existing models. In this way, business leaders can simultaneously rely on the actuarial rigor of typical standalone cashflow projection models, while also receiving support for real-time business decision-making. The potential of what-if scenario modeling can help actuaries unlock a powerful new approach to scenario analysis to enable more rapid decision-making. Learning objectives: In this session we will discuss the fundamental concepts of what-if scenario modeling in an actuarial context, including: - Core principles and components of what-if scenario modeling - Common challenges and considerations around the implementation of what-if scenario modeling - Potential solutions to challenges and their implications