Announcement: SOA congratulates the new ASAs and CERAs for September 2022.

Middle-Market Life Insurance, Findings From Industry Thought Leaders

The Society of Actuaries’ Marketing and Distribution Section (MAD) announce the release of a new report on the middle-income life insurance market.  Success has been limited in this market even though over the last 10 years, a number of studies and ideas have been presented as viable strategies for serving the middle market. Authored by Doug Bennett with assistance from Stephen Camilli of ACTEX Learning, this report seeks to understand this lack of success and document the experiences of companies and distributors with significant working knowledge of the middle-income market.


Middle-Market Life Insurance, Findings From Industry Leaders

Thank You

The Sponsors would like to thank the following individuals that served on the Project Oversight Group:

  • Adam Vanevenhoven, Chair
  • Greg Brandner
  • Patricia Fay
  • Tom Kalmbach
  • Jill Kilbanov
  • Tony Litterer
  • May Lee Low
  • Leonard Mangini
  • Tia Sawhney
  • Jason Schultz
  • Scott Sheefel
  • Ronora Stryker, SOA Research Actuary
  • Jan Schuh, SOA Sr. Research Administrator


If you have questions or comments on this research, please contact Ronora Stryker, SOA Research Actuary, at