Description: Managing Non-Life Insured Products Sold Through Auto Dealers Part I - Vehicle Service Contracts by John Kerper from NewsDirect Newsletter, Summer 2001, Issue No. 37.

Description: This article is a short summary of an essay on using microeconomics and Embedded Value concepts in evaluating direct marketing programs.

Description: This article describes how Transamerica built internet based technology to support term sales through a mutual fund company and demonstrates the sales support value of the internet for an insurance company.

Description: This article discusses agent-driven direct mail marketing, the economics of this approach, and how to obtain agent buy-in.

Description: This article discusses the various ways that banks distribute insurance products.

Description: Discussion of distributing life insurance through banks.

Description: This article provides a contemporary perspective of direct-to-consumer, defines what it is, and offers several considerations for D2C strategies.

Description: What are insurance companies promoting in the market? How are they framing their products and services? What is their value proposition to producers? Members of the SOA Marketing and Distribution section receive an exclusive benefit that addresses these questions.

Description: At least 60 percent of households are now on the Do Not Call list, the level of telemarketing is down, but it still remains an effective marketing channel for insurance companies.

Description: The insurance industry is undergoing a profound transformation, driven by a rapidly evolving landscape that is reshaping the way insurers market and distribute their products. This article delves into the key trends and factors shaping the industry, exploring the implications for insurance companies as they adapt to the changing environment.