Description: Distribution channels matter because they impact how products reach the clients, client experience with the company, and are a key driver in total company performance. Think about this, the pricing actuaries could design innovative products that meet client needs, but without distribution channels communicating the right messages to the clients and addressing their questions, the products probably would not sell.

Description: News Direct 2016 Issue Number 72 • MAY 2016

Description: This article takes a look at direct response marketing the associated costs, and the tools necessary to start building a company’s presence in this developing market.

Description: Full version of NewsDirect Newsletter, Fall 2000, Issue No. 35.

Description: Full version of NewsDirect Newsletter, Winter 2001, Issue No. 36.

Description: This article discusses how publicly traded companies fail to realize their full potential due to a lack of clarity in identifying which shareholders they are trying to serve, especially when viewing short term versus long term goals.

Description: This article evaluates findings from a new LIMRA focus group consumer study that examined the decision-making process that consumers follow when buying life insurance including their use of direct channels, including direct mail, the internet and call centers.

Description: This is an editorial about change as is relates to product design, financial services, direct mail and related topics. From News Direct, September 2005, Issue No. 51.

Description: This article defines the distribution gap, customer's gap, and distributor's gap in the marketing and sales process. It offers solutions to close these gaps and therby create a more efficient distribution system that better meets customer's needs.

Description: Comments from the incoming chairperson of the Marketing and Distribution Section for 2010.