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  • Why Your Last Direct Mail Campaign Flopped...And One Strategy Guaranteed to Produce Better Results With Less Effort

    Why Your Last Direct Mail Campaign Flopped...And One Strategy Guaranteed to Produce Better Results With Less Effort In the face of declining response rates from direct mail campaigns, the author ...

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    • Authors: Jeremiah Desmarais
    • Date: Sep 2006
    • Competency: External Forces & Industry Knowledge
    • Publication Name: News Direct
    • Topics: Life Insurance>Marketing and distribution - Life Insurance
  • 2008 Marketing & Distribution Section Council Contact Information

    2008 Marketing & Distribution Section Council Contact Information This is a listing of 2008 Marketing & Distribution Section Council Contact Information From News Direct, January 2008, Issue ...

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    • Authors: Society of Actuaries
    • Date: Jan 2008
    • Publication Name: News Direct
  • The Cutting Edge: AI's Expanding Role in Life Insurance

    The Cutting Edge: AI's Expanding Role in Life Insurance A look at current AI usage and future use cases. By Brian Barnes NewsDirect, August 2024 In an era marked by technological innovation, ...

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    • Authors: Brian Barnes
    • Date: Aug 2024
    • Competency: Communication; External Forces & Industry Knowledge; Results-Oriented Solutions; Strategic Insight and Integration
    • Publication Name: News Direct
    • Topics: Technology & Applications>Artificial intelligence & machine learning
  • MaD Happenings

    MaD Happenings Here is a quick look at upcoming MaD-related events.By Marketing and Distribution Section Marketing and distribution;Social media;Low Interest Rates;Policyholder Behavior;Life ...
    • Authors: Society of Actuaries
    • Date: Sep 2013
    • Competency: External Forces & Industry Knowledge>Actuarial methods in business operations; External Forces & Industry Knowledge>Actuarial theory in business context; External Forces & Industry Knowledge>General business skills; Professional Values>Practice expertise; Strategic Insight and Integration>Big picture view
    • Publication Name: News Direct
    • Topics: Actuarial Profession>Professional development
  • MaD-Sponsored Meeting Sessions

    MaD-Sponsored Meeting Sessions MaD is sponsoring sessions covering a wide variety of topics at the 2013 Annual Meeting & Exhibit. Those topics include …By NewsDirect Marketing and ...
    • Authors: Society of Actuaries
    • Date: May 2013
    • Competency: External Forces & Industry Knowledge>Actuarial methods in business operations; External Forces & Industry Knowledge>Actuarial theory in business context; External Forces & Industry Knowledge>General business skills; Professional Values>Practice expertise; Strategic Insight and Integration>Big picture view
    • Publication Name: News Direct
    • Topics: Actuarial Profession>Professional development
  • Hagerty Does It Well

    Hagerty Does It Well Read how the world’s largest provider of specialty insurance for classic vehicles uses its media department’s YouTube videos to its full advantage. By Aneesha Deshpande ...

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    • Authors: Aneesha Deshpande
    • Date: Aug 2023
    • Competency: External Forces & Industry Knowledge; Professional Values; Strategic Insight and Integration
    • Publication Name: News Direct
    • Topics: General Insurance (Property & Casualty); General Insurance (Property & Casualty)>Marketing and distribution - General Insurance; Technology & Applications; Technology & Applications>Social media; Technology & Applications>Audio-visual
  • Evaluating Distribution Channel Options for Individual Insurance Products, Part 2: Call Center and Digital Platform Sales Channels

    Evaluating Distribution Channel Options for Individual Insurance Products, Part 2: Call Center and Digital Platform Sales Channels Overview of call center and digital sales platforms for the ...

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    • Authors: Art W Lewis
    • Date: Oct 2022
    • Competency: Strategic Insight and Integration
    • Publication Name: News Direct
    • Topics: Health & Disability; Life Insurance; Life Insurance>Marketing and distribution - Life Insurance
  • Not All Boomers Think Alike: Finding Their Hot Buttons Can Make or Break Your Marketing Communications

    Not All Boomers Think Alike: Finding Their Hot Buttons Can Make or Break Your Marketing Communications This is an article about baby boomers and marketing communication. From News Direct, May ...

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    • Authors: Carrie Hollenberg
    • Date: May 2006
    • Competency: Communication
    • Publication Name: News Direct
    • Topics: Actuarial Profession>Management skills; Life Insurance>Marketing and distribution - Life Insurance
  • The Complete Newsletter of the Marketing and Distribution Section, May 2006 - NewsDirect

    The Complete Newsletter of the Marketing and Distribution Section, May 2006 - NewsDirect This page displays the complete set of articles from the newsletter, NewsDirect, published by the ...

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    • Authors: Society of Actuaries
    • Date: May 2006
    • Publication Name: News Direct
  • Rebranding a Consulting Service: A Case Study

    Rebranding a Consulting Service: A Case Study An actuary learns a lot about marketing when he took it on himself to rebrand a consulting service. By Brett Heineman NewsDirect, May 2021 This is an ...

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    • Date: May 2021
    • Competency: Leadership; Strategic Insight and Integration
    • Publication Name: News Direct
    • Topics: Actuarial Profession>Entrepreneurism