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  • Rebranding a Consulting Service: A Case Study

    Rebranding a Consulting Service: A Case Study An actuary learns a lot about marketing when he took it on himself to rebrand a consulting service. By Brett Heineman NewsDirect, May 2021 This is an ...

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    • Date: May 2021
    • Competency: Leadership; Strategic Insight and Integration
    • Publication Name: News Direct
    • Topics: Actuarial Profession>Entrepreneurism

  • The Cutting Edge: AI's Expanding Role in Life Insurance

    The Cutting Edge: AI's Expanding Role in Life Insurance A look at current AI usage and future use cases. By Brian Barnes NewsDirect, August 2024 In an era marked by technological innovation, ...

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    • Authors: Brian Barnes
    • Date: Aug 2024
    • Competency: Communication; External Forces & Industry Knowledge; Results-Oriented Solutions; Strategic Insight and Integration
    • Publication Name: News Direct
    • Topics: Technology & Applications>Artificial intelligence & machine learning

  • Market Intelligence for Actuaries with Competiscan

    Market Intelligence for Actuaries with Competiscan What are insurance companies promoting in the market? How are they framing their products and services? What is their value proposition to ...

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    • Authors: Erika Dochney
    • Date: Apr 2024
    • Competency: External Forces & Industry Knowledge
    • Publication Name: News Direct
    • Topics: Life Insurance>Pricing - Life Insurance; Life Insurance>Product development - Life Insurance; Life Insurance>Marketing and distribution - Life Insurance; Long-term Care

  • Human-centered Design and the Sales Pitch

    Human-centered Design and the Sales Pitch Subtitle: My real-life connection to (almost) every supplemental product Data is king, but maybe it should be dethroned once in a while so we can better ...

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    • Authors: Christin Kuretich
    • Date: Oct 2021
    • Competency: Communication; Professional Values; Relationship Management; Strategic Insight and Integration
    • Publication Name: News Direct
    • Topics: Health & Disability; Health & Disability>Critical illness insurance

  • Evolving Landscape and Implications on Marketing and Distribution

    Evolving Landscape and Implications on Marketing and Distribution The insurance industry is undergoing a profound transformation, driven by a rapidly evolving landscape that is reshaping the way ...

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    • Authors: Tiana Zhao
    • Date: Aug 2024
    • Competency: External Forces & Industry Knowledge
    • Publication Name: News Direct
    • Topics: Life Insurance>Marketing and distribution - Life Insurance

  • The Interstate Compact: Speeding Up Speed-To-Market

    The Interstate Compact: Speeding Up Speed-To-Market Speed to market. Consistency of product features across regions. Improving both are common goals of insurance distributors. ; By PW Calfas ...
    • Authors: PW Calfas
    • Date: Sep 2012
    • Competency: Results-Oriented Solutions>Actionable recommendations; Strategic Insight and Integration>Strategy development; Technical Skills & Analytical Problem Solving>Innovative solutions; Technical Skills & Analytical Problem Solving>Process and technique refinement
    • Publication Name: News Direct
    • Topics: Actuarial Profession>Best practices

  • Life Insurance Distribution and the Middle Market

    Life Insurance Distribution and the Middle Market Over the last two years the Marketing and Distribution (MaD) council has made it a priority to address the ongoing issue of the underinsured ...
    • Authors: Adam Vanevenhoven
    • Date: Sep 2013
    • Competency: External Forces & Industry Knowledge>External forces and business performance; External Forces & Industry Knowledge>General business skills; Strategic Insight and Integration>Strategy development
    • Publication Name: News Direct
    • Topics: Demography>Population data; Economics>Behavioral economics; Life Insurance>Marketing and distribution - Life Insurance

  • 2006 Marketing and Distribution Section Product Implementation Survey—Summary of Results

    2006 Marketing and Distribution Section Product Implementation Survey—Summary of Results Survey results from the Marketing and Distribution Section. From News Direct, June 2007, Issue No. 56.

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    • Authors: Jeanne Daharsh, Van Beach
    • Date: Jun 2007
    • Publication Name: News Direct

  • The Death of Telemarketing Has Been Exaggerated ... Or Has It?

    The Death of Telemarketing Has Been Exaggerated ... Or Has It? At least 60 percent of households are now on the Do Not Call list, the level of telemarketing is down, but it still remains an ...

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    • Authors: Jon Hamilton
    • Date: Jun 2007
    • Competency: External Forces & Industry Knowledge
    • Publication Name: News Direct
    • Topics: Life Insurance>Marketing and distribution - Life Insurance

  • Editor's Column

    Editor's Column Happy 2008 from the Marketing and Distribution Section Council!! As we begin 2008, let's review some of the MaD accomplishments from 2007: Product Implementation ...

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    • Authors: Nancy Manning
    • Date: Jan 2008
    • Publication Name: News Direct
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