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  • Customers for a Lifetime

    Customers for a Lifetime This article discusses how the most successful insurance companies acquire profitable customers, who stay with you for a lifetime, through direct marketing via prospect ...

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    • Authors: Arthur Middleton Hughes
    • Date: Jun 2007
    • Competency: External Forces & Industry Knowledge
    • Publication Name: News Direct
    • Topics: Life Insurance>Marketing and distribution - Life Insurance

  • MaD Happenings

    MaD Happenings Get LinkedIn with MaD! Join the Marketing and Distribution Section’s LinkedIn group to always get the latest information on our research projects, upcoming webinars, meeting ...
    • Authors: Jillian Klibanov
    • Date: May 2015
    • Publication Name: News Direct

  • The Salesman Who Doesn’t Sell

    The Salesman Who Doesn’t Sell Want to do business with agent Brian Greenberg? Drop that telephone. Don’t bother blocking out an afternoon appointment. No need to Google Map his office.By Corey ...
    • Authors: C Joseph Dahl
    • Date: Sep 2013
    • Competency: Communication>Difficult message delivery; Communication>Oral communication; Communication>Written communication; Relationship Management>Relationships and trust; Results-Oriented Solutions>Actionable recommendations; Technical Skills & Analytical Problem Solving>Innovative solutions; Technical Skills & Analytical Problem Solving>Process and technique refinement
    • Publication Name: News Direct
    • Topics: Life Insurance>Marketing and distribution - Life Insurance; Technology & Applications>Analytics and informatics; Technology & Applications>E-commerce

  • How to Get Nihilist Consumers to Listen

    How to Get Nihilist Consumers to Listen This article is about how to get the attention of consumers when they are inundated with material throught the various media. E-commerce;Marketing and ...

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    • Authors: Steve Fedele
    • Date: Oct 1998
    • Competency: External Forces & Industry Knowledge
    • Publication Name: News Direct
    • Topics: Life Insurance>Marketing and distribution - Life Insurance; Technology & Applications>E-commerce

  • Editor’s Note - $83 Billion Access Fee or a NewEra for Nontraditional Marketing

    Editor’s Note - $83 Billion Access Fee or a NewEra for Nontraditional Marketing Editor’s Note $83 Billion Access Fee or a New Era for Nontraditional Marketing by Kiran Desai from NewsDirect ...

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    • Authors: Kiran Desai
    • Date: Apr 2008
    • Publication Name: News Direct

  • Analyzing Direct Marketing Business Alternatives Using a “Value” Approach

    Analyzing Direct Marketing Business Alternatives Using a “Value” Approach This article describes some of the traditional profit measurement standards for direct marketing and then presents a more ...

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    • Authors: Jay Jaffe, David S Lee
    • Date: Apr 1998
    • Competency: Technical Skills & Analytical Problem Solving
    • Publication Name: News Direct
    • Topics: Health & Disability; Life Insurance>Marketing and distribution - Life Insurance; Life Insurance>Pricing - Life Insurance

  • NewsDirect Newsletter, Winter 1998, Issue No. 30

    NewsDirect Newsletter, Winter 1998, Issue No. 30 Full version of NewsDirect Newsletter, Winter 1998, Issue No. 30. 25909 01/01/1998 09:30:00 ...

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    • Authors: Edward F McKernan, Jeffrey Klanderman, David C Florian, Donna B Stalley
    • Date: Jan 1998
    • Publication Name: News Direct

  • New Credit Disability Table

    New Credit Disability Table This article discusses the process for creating a new credit disability table. Credit insurance;Disability insurance;Disabilty rates=Disability tables;Health reserves; ...

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    • Authors: Robert J Butler
    • Date: Apr 1999
    • Competency: External Forces & Industry Knowledge
    • Publication Name: News Direct
    • Topics: Health & Disability>Disability tables

  • Direct Marketing:The Mathematics of Tests

    Direct Marketing:The Mathematics of Tests This article presents the mathematics for evaluating direct marketing test programs. Marketing and distribution;Statistical methods; 10049 06/01/1999 ...

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    • Authors: H Lund
    • Date: Jun 1999
    • Competency: Technical Skills & Analytical Problem Solving
    • Publication Name: News Direct
    • Topics: Life Insurance>Marketing and distribution - Life Insurance

  • Worksite Marketing — A Channel Whose Time Has Come?

    Worksite Marketing — A Channel Whose Time Has Come? This article gives an overview of the worksite marketing/volutary products market and addresses the pros and cons of this marketing approach.

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    • Authors: UNKNOWN Mark L Trencher
    • Date: Oct 2000
    • Competency: External Forces & Industry Knowledge
    • Publication Name: News Direct
    • Topics: Health & Disability; Life Insurance>Marketing and distribution - Life Insurance
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