Description: The popular press plays an important role in public perception regarding automated vehicles. In contrast to the excitement generated two to three years ago, we are now in a period of “reverse hype” with most articles focused on the slow pace of development and concerns regarding possible negative impacts on traffic congestion and growth of suburbs. To help describe current trends and highlight differences between the cars we see on the street today and driverless vehicles, this report relies on three market-related definitions; safe, self-driving and driverless.