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  • The Cutting Edge: AI's Expanding Role in Life Insurance

    The Cutting Edge: AI's Expanding Role in Life Insurance A look at current AI usage and future use cases. By Brian Barnes NewsDirect, August 2024 In an era marked by technological innovation, ...

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    • Authors: Brian Barnes
    • Date: Aug 2024
    • Competency: Communication; External Forces & Industry Knowledge; Results-Oriented Solutions; Strategic Insight and Integration
    • Publication Name: News Direct
    • Topics: Technology & Applications>Artificial intelligence & machine learning
  • Hagerty Does It Well

    Hagerty Does It Well Read how the world’s largest provider of specialty insurance for classic vehicles uses its media department’s YouTube videos to its full advantage. By Aneesha Deshpande ...

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    • Authors: Aneesha Deshpande
    • Date: Aug 2023
    • Competency: External Forces & Industry Knowledge; Professional Values; Strategic Insight and Integration
    • Publication Name: News Direct
    • Topics: General Insurance (Property & Casualty); General Insurance (Property & Casualty)>Marketing and distribution - General Insurance; Technology & Applications; Technology & Applications>Social media; Technology & Applications>Audio-visual
  • Rebranding a Consulting Service: A Case Study

    Rebranding a Consulting Service: A Case Study An actuary learns a lot about marketing when he took it on himself to rebrand a consulting service. By Brett Heineman NewsDirect, May 2021 This is an ...

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    • Date: May 2021
    • Competency: Leadership; Strategic Insight and Integration
    • Publication Name: News Direct
    • Topics: Actuarial Profession>Entrepreneurism
  • Not All Boomers Think Alike: Finding Their Hot Buttons Can Make or Break Your Marketing Communications

    Not All Boomers Think Alike: Finding Their Hot Buttons Can Make or Break Your Marketing Communications This is an article about baby boomers and marketing communication. From News Direct, May ...

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    • Authors: Carrie Hollenberg
    • Date: May 2006
    • Competency: Communication
    • Publication Name: News Direct
    • Topics: Actuarial Profession>Management skills; Life Insurance>Marketing and distribution - Life Insurance
  • MaD Happenings

    MaD Happenings Here is a quick look at upcoming MaD-related events.By Marketing and Distribution Section Marketing and distribution;Social media;Low Interest Rates;Policyholder Behavior;Life ...
    • Authors: Society of Actuaries
    • Date: Sep 2013
    • Competency: External Forces & Industry Knowledge>Actuarial methods in business operations; External Forces & Industry Knowledge>Actuarial theory in business context; External Forces & Industry Knowledge>General business skills; Professional Values>Practice expertise; Strategic Insight and Integration>Big picture view
    • Publication Name: News Direct
    • Topics: Actuarial Profession>Professional development
  • MaD-Sponsored Meeting Sessions

    MaD-Sponsored Meeting Sessions MaD is sponsoring sessions covering a wide variety of topics at the 2013 Annual Meeting & Exhibit. Those topics include …By NewsDirect Marketing and ...
    • Authors: Society of Actuaries
    • Date: May 2013
    • Competency: External Forces & Industry Knowledge>Actuarial methods in business operations; External Forces & Industry Knowledge>Actuarial theory in business context; External Forces & Industry Knowledge>General business skills; Professional Values>Practice expertise; Strategic Insight and Integration>Big picture view
    • Publication Name: News Direct
    • Topics: Actuarial Profession>Professional development
  • Evaluating Distribution Channel Options for Individual Insurance Products, Part 2: Call Center and Digital Platform Sales Channels

    Evaluating Distribution Channel Options for Individual Insurance Products, Part 2: Call Center and Digital Platform Sales Channels Overview of call center and digital sales platforms for the ...

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    • Authors: Art W Lewis
    • Date: Oct 2022
    • Competency: Strategic Insight and Integration
    • Publication Name: News Direct
    • Topics: Health & Disability; Life Insurance; Life Insurance>Marketing and distribution - Life Insurance
  • The Interstate Compact: Speeding Up Speed-To-Market

    The Interstate Compact: Speeding Up Speed-To-Market Speed to market. Consistency of product features across regions. Improving both are common goals of insurance distributors. ; By PW Calfas ...
    • Authors: PW Calfas
    • Date: Sep 2012
    • Competency: Results-Oriented Solutions>Actionable recommendations; Strategic Insight and Integration>Strategy development; Technical Skills & Analytical Problem Solving>Innovative solutions; Technical Skills & Analytical Problem Solving>Process and technique refinement
    • Publication Name: News Direct
    • Topics: Actuarial Profession>Best practices
  • Life Insurance Distribution and the Middle Market

    Life Insurance Distribution and the Middle Market Over the last two years the Marketing and Distribution (MaD) council has made it a priority to address the ongoing issue of the underinsured ...
    • Authors: Adam Vanevenhoven
    • Date: Sep 2013
    • Competency: External Forces & Industry Knowledge>External forces and business performance; External Forces & Industry Knowledge>General business skills; Strategic Insight and Integration>Strategy development
    • Publication Name: News Direct
    • Topics: Demography>Population data; Economics>Behavioral economics; Life Insurance>Marketing and distribution - Life Insurance
  • Market Intelligence for Actuaries with Competiscan

    Market Intelligence for Actuaries with Competiscan What are insurance companies promoting in the market? How are they framing their products and services? What is their value proposition to ...

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    • Authors: Erika Dochney
    • Date: Apr 2024
    • Competency: External Forces & Industry Knowledge
    • Publication Name: News Direct
    • Topics: Life Insurance>Pricing - Life Insurance; Life Insurance>Product development - Life Insurance; Life Insurance>Marketing and distribution - Life Insurance; Long-term Care