Description: Distribution channels matter because they impact how products reach the clients, client experience with the company, and are a key driver in total company performance. Think about this, the pricing actuaries could design innovative products that meet client needs, but without distribution channels communicating the right messages to the clients and addressing their questions, the products probably would not sell.

Description: Editorial by Steve By Steve Konnath I'm honored to be the new chairman of the Marketing and Distribution MaD Section Council. I have a tough job living up to the expectations set by our outgoing chair, Juliet Sandrowicz. From News Direct, January 2008, Issue No. 57.

Description: NewsDirect is undergoing a redesign! The MAD Section Council is working with SOA staff to design and implement a new format. We are moving to the next generation of electronic newsletters—one that will incorporate design features consistent with SOA standards and that will give you, our section members, more flexibility in accessing the newsletter.

Description: This is an article about the ups and downs of call centers as they relate to marketing. From News Direct, June 2007, Issue No. 56.

Description: This article from NewsDirect is soliciting experts on a variety of marketing and distribution topics. The information gathered will then be used to generate a session at an industry event of a timely article for the section newsletter.

Description: This article takes a look at direct response marketing the associated costs, and the tools necessary to start building a company’s presence in this developing market.

Description: This article discusses how publicly traded companies fail to realize their full potential due to a lack of clarity in identifying which shareholders they are trying to serve, especially when viewing short term versus long term goals.

Description: This article evaluates findings from a new LIMRA focus group consumer study that examined the decision-making process that consumers follow when buying life insurance including their use of direct channels, including direct mail, the internet and call centers.

Description: This is an editorial about change as is relates to product design, financial services, direct mail and related topics. From News Direct, September 2005, Issue No. 51.