The Complete Newsletter of the Marketing and Distribution Section, May 2006 - NewsDirect

Marketing and Distribution Section

A Knowledge Community For The Society Of Actuaries”

• Editor's Note
• By Steve Konnath, Editor of This Issue

• Chairpersons Corner
• Method to our MADness
• By Van Beach

• Not All Boomers Think Alike: Finding Their Hot Buttons Can Make or Break Your Marketing Communications
• By Carrie Hollenberg, Sri Consulting Business Intelligence

• Built to Last: The Five Facets of a Successful Bank Platform Program
• By Stephanie M. Shirley

• Change Management: Communications Strategies That Impact the Bottom–line
• By Charles Thalheimer

• Increasing Your Prospect Response Rates by 34%
• By Arthur Middleton Hughes, KnowledgeBase Marketing, Inc.

• Professional Insurance Marketing Association (Pima) Recognizes 2005 Marketing Methods Award Winners At Markettechsm Symposium

• Calling All Experts
• By Rob Stone

• Product Development Actuary Symposium
• MaD Section Meetings and Other Conferences