Description: This article discusses the use of product databases to increase response rates from direct mail campaigns. The concept includes renting name lists for a year, appending demographic information, and using a model to better target prospects.

Description: Experts from both the direct and reinsurance side of the table will provide an overview of final expense products and their key features, as well as share experiences that have informed best practices when designing, selling, managing, monitoring and reinsuring these products. Trends in distribution, underwriting tools and other competitive factors will be considered through the lens of managing risk while remaining competitive in the market.

Description: There are two key trends in the preneed and final expense insurance market, the first being small independently held preneed insurance companies presenting attractive acquisitional benefits and secondly, changing consumer attitudes may drive increased final expense activity in the future.

Description: In collaboration with the Society of Actuaries Research Institute, RGA’s Behavioral Science team designed two experiments with U.S.-based participants to explore how behavioral science techniques can improve comprehension in life insurance purchasing journeys. The first experiment aimed to increase understanding of term life insurance via simulated online digital journeys. Building on the findings of the first, the second experiment investigated the effects of using both human and AI-generated videos. While the research focused on digital delivery of term life insurance, the relevance of tested techniques extends further, providing insights for improving information presentation for other insurance products and in non-digital formats.

Description: The article summarizes the results of the 2022 U.S. and Canadian Life Reinsurance Survey, for both Individual Life and Group Life business, conducted by the Reinsurance Section of the Society of Actuaries.

Description: Hear an overview of InsurTech trends and challenges globally. Then, presenters will dive deeper to talk about InsurTech's application in insurance product distribution via smartphones and insurance company's risk selection, risk evaluation, risk control and the related challenges brought to actuaries. Specific applications and cases will be presented.

Description: Successful Marketing and Selling to Baby-Boomer-and-Older Customers Twelve Recent Brain Research Discoveries Having Relevance to Successful Communications By James J. Gilmartin from Long-Term Care Newsletter, September 2004, Issue No. 12.

Description: This article gives a synopsis of a presentation about bancassurance around the world.

Description: This article discusses the growing interest in the Preneed market.