Description: This article states that the 40/40/20 rule, 40 percent to proper audience selection, 40 percent to the product or offer, and 20 percent to creative strategy and execution, still applies in an internet world. The article reviews the 7 deadly sins of direct marketing.

Description: This is the first article in a four-part series. In this series of articles, analysis of the U.S. life insurance industry's customers, products, distribution system and regulatory and tax environment will be given. This first part of the series focuses on the customer and the changing product mix of the life insurance industry.

Description: Feature article about the effects of obesity on life expectancy and how actuaries will be affected.

Description: This is an interview with Fred Sievert, who has climbed the corporate ladder to the top of two different companies. Although he's retired, he is as busy now as he ever was, and is happy he has the time and energy to support all his various activities.

Description: List of key initiatives for the Society of Actuaries and how they were developed.

Description: This article updates the reader on the activities of the recently formed International Committee of the Joint Risk Management Section. With global webinars and more activities, this committee is ensuring the risk management word is spread throughout the world.

Description: Column listing candidates in the SOA 2009 board elections.

Description: This is a discussion of the Life–Cycle Model, findings from behavioral finance, managing risks post–retirement, the role of government, software and some perspectives on the future.

Description: This is the table of contents for presentations held at the Maui II Spring Meeting–June 22–24, 1998. From the Record of Society of Actuaries, 1998, Vol. 24, No. 2.

Description: Table of contents for the 1999 Spring meeting of the Society of Actuaries, held in Seattle, Washington