Description: Editor’s column addressing the contents of the September 2009 issue of the Marketing and Distribution Section Newsletter, NewsDirect.

Description: Article discussing a research project to determine the risk selection efficacy of e-underwriting in conjunction with the use of e-data such as MIB, MVR and prescription med history.

Description: Feature article discussing how the insurance industry can better serve the middle income sector. The author cites LIMRA's latest study on personal ownership of life insurance which reveals an under-served and poorly served market. Improvements in marketing, distribution, and the issue process are the keys, in the author's opinion to improvement.

Description: Applying behavioral-science and shared-value principles to insurance is a win-win proposition for both insurers and clients.

Description: Editorial by Steve By Steve Konnath I'm honored to be the new chairman of the Marketing and Distribution MaD Section Council. I have a tough job living up to the expectations set by our outgoing chair, Juliet Sandrowicz. From News Direct, January 2008, Issue No. 57.

Description: NewsDirect is undergoing a redesign! The MAD Section Council is working with SOA staff to design and implement a new format. We are moving to the next generation of electronic newsletters—one that will incorporate design features consistent with SOA standards and that will give you, our section members, more flexibility in accessing the newsletter.

Description: Article from the NewsDirect Newsletter on the 2008 meeting sessions.

Description: This is an article about the ups and downs of call centers as they relate to marketing. From News Direct, June 2007, Issue No. 56.

Description: This article from NewsDirect is soliciting experts on a variety of marketing and distribution topics. The information gathered will then be used to generate a session at an industry event of a timely article for the section newsletter.