Many insurance companies have started Diversity, Equity, and Inclusion (DEI) initiatives over the past few years to better engage with their employees and communities in new ways. Explore another important audience of DEI programs: the customers who purchase insurance products. Review research on the unique needs of specific groups that may have been underserved by insurance companies in the past. You will also touch on ways to make the insurance buying process more accessible to everyone.
By attending the session, you will be able to:
Have a deeper understanding of groups that have been underserved by insurance companies in the past and how product development efforts can help to close this gap in the future.
TRACK: Spearheading innovation through change, Safeguarding population(s)