2023 Health Meeting - Session 10B: Value-Based Insurance Design in Medicare Advantage – What, Who, How and Why 6.28.23 Recording

CMS launched the value-based insurance design (VBID) model in 2017, allowing health plans to offer innovative supplemental benefits and incentives to beneficiaries to use high-value services specific to their health care needs or socioeconomic position. CMS's stated goal is to encourage health plans to implement strategies that focus on health equity. The model has evolved over time and has grown tremendously in popularity over the years since it was introduced. Hear an overview of VBID model options (What is it?). Learn about model requirements and the application process (How do you do it?), and explore an analysis of historical and current participation rates and common benefit offerings among MA plans in different areas of the country (Who's doing it?). You'll also gain insight into how MA plans use VBID to promote health equity and gain a competitive edge in the market (Why does it matter?). Gain a better understanding of the history of the VBID model, VBID program participation requirements, and how VBID innovations can enhance Medicare Advantage offerings and improve the beneficiary experience.