There is increasing industry interest in applying behavioral science to optimize product design decisions and improve outcomes for both insurers and their customers. With a growing set of options within product designs, predicting consumer behavior continues to get increasingly complex. Join this webcast for an overview of key behavioral economic concepts. Key insights will be shared from two SOA projects that explore how behavioral economic techniques can be used in various parts of the life insurance new business process and inforce management.
Presenter(s)
Rosmery Cruz
Executive Director, Behavioral Data Science
RGA Reinsurance Company
Aisling Bradfield
Head of Behavioural Science
SCOR Global Life Reinsurance Ireland, LTD
Caitlyn Parsons
SCOR Global Life Americas
Moderator(s)
Dale Hall