Description: View the full 2016 September issue of News Direct.

Description: Essay of using microeconomics and Embedded Value concepts to evaluate direct marketing programs.

Description: Third in a series giving an overview of direct marketing.

Description: This article is a recap of the 2004 Insurance Direct Marketing Forum. From News Direct, January 2005, Issue No. 49.

Description: This article evaluates findings from a new LIMRA focus group consumer study that examined the decision-making process that consumers follow when buying life insurance including their use of direct channels, including direct mail, the internet and call centers.

Description: This article looks at trends in direct marketing with an emphasis on new technology for the internet and software for Straight Through Processing.

Description: This article takes a look at direct response marketing the associated costs, and the tools necessary to start building a company’s presence in this developing market.

Description: This article presents the mathematics for evaluating direct marketing test programs.

Description: This article covers measurement of key actions by presenting an approach to the analysis of direct-mail insurance solicitations.

Description: This article looks at the attitudes of insurance companies toward using technology for assisting in sales and marketing of insurance.