Description: This article describes various insurance products now offered to SOA members as an affinity group.

Description: This article summarizes a session at a recent SOA meeting in San Antonio about how to design and price a plan sold via nontraditional marketing.

Description: This article explains Search Engine Marketing SEM and how it can be a key part of an effective direct marketing strategy.

Description: Identity theft protection can be offered easily through many different distribution channels because ID theft protection is not considered an insurance product. Marketing to consumers directly via point of sale, direct marketing or worksite marketing are all viable alternatives. From News Direct, September 2005, Issue No. 51.

Description: Feature article discussing selling life insurance to millionaires, penta millionaires, etc.

Description: This article gives a comprehensive overview of how a bank can establish a broader financial services program. Areas reviewed included the types of insurance products, the people, training and compensation, and the management structures.

Description: Now that small television screens are available on gas pumps, this article explores whether this is a good advertising medium for insurance.

Description: This article discusses the bancassurance sales model in England.

Description: Overview and rationale for this special issue of NewsDirect.

Description: Bancassurance, the sale of life insurance through banks, has captured a large market share in Europe. This article focuses on the core problems that drive banks and insurers into cooperation, the competencies that make these unions work, and the challenges that must be overcome to make bancassurance a success.