Description: This presentation is a panel discussion from the 1991 Annual Meeting of the Society of Actuaries, held October 20-23 in Toronto. Panelists share recent success stories and emerging opportunities using direct marketing techniques to profitably grow business. They discuss developing market-driven databases, applying the integrated marketing concept, marketing with individual specific consumer information, development of new market niches, and customized product offer design. Discussion from participants is included. From the Record of Society of Actuaries, Volume 17, No. 4B.

Description: 1998 SOA Spring Meeting, Maui. Panelists discussed some of the issues involved with marketing insurance products to military personnel. Questions addressed included: 1. Can a war exclusion apply in this market? 2. What are the underwriting requirements? 3. What products are successful? 4. How should you approach market segmentation?

Description: This session challenges participants to consider the insurance landscape over the next five to ten years and how existing business models need to evolve. From the Record of the Society of Actuaries, Volume 27, No. 2, Session 19PD of the Toronto Spring Meeting.

Description: This session at the SOA 1990 Annual Meeting looks at bank ownership and control of insurance companies around the world. Focus is on cultural differences between banking and insurance, regulatory issues, distirubtion, and products.