Description: This panel discussion focuses on the marketing trends of smaller companies, mass marketing and direct marketing. From Transactions of Society of Actuaries 1969, Vol. 21, Pt. 2, No. 60.

Description: The main purpose of “excess reinsurance” was to enable the direct writer to retain as much face amount as it could justify and merely cede the amounts which it felt was excessive relative to its surplus, earnings or other financial criteria.

Description: The author points out how being an enterprise risk manager can give an actuary a broader view of the direct marketing business. The actuary should not just be managing marketing risk, but many other risks of the business.

Description: This session at the SOA 1998 Maui I Spring Meeting discusses issues related to the more direct involvement of actuaries on the asset side of the balance sheet.

Description: The following information details a presentation that was given at the New Orleans Life and Annuity Spring Meetings on current trends in distribution channels. From News Direct, September 2005, Issue 51.

Description: This is a discussion on marketing systems. It discusses how the basic job of an agent differs among organization. It also highlights different types of agents, such as career, PPGA, Broker and Direct Mail. And it discusses many aspects of productivity. From Record of Society of Actuaries, Vol. 5, No. 1.

Description: Discussion of a direct writer survey and a reinsurer survey conducted in the fall of 2002 by the Society of Actuaries. The surveys asked a number of questions about underwriting criteria needed to qualify for preferred risk. They also asked questions about the percentage of issues in each underwriting category and the mortality assumptions for the different categories.

Description: This article presents the author's views on how direct writers of term insurance should view and monitor their reinsurance.

Description: Feature article discussing the impact of health care reform on the direct insurance market and the reinsurance market.

Description: This literature guide focuses on individual life insurance distribution, with an emphasis on marketing operations which use the agency distribution system - although much of the material is applicable to direct response marketing.