Description: Presented at May 1996 Spring Meeting. Discusses how marketers are pushing the distribution frontiers of insurance and financial services: technology utilized, what is successful, product and service implications.

Description: This 1978 session focused on persistency and agent retention. Questions addressed: 1. What are the current industry practices and experience with regard to the recruiting, training and retention of agents? 2. Are there ways of building the marketing system that can ease the cost impact of loss because of terminated agents? 3. To what extent are agents directed to markets that will allow them to survive ? 4. Are policy persistency studies valuable in helping general agents and managers identify poor markets? 5. Are persistency studies made that relate to the profile of the insured, in addition to relating to policy characteristics? 6. What uses are made of persistency data by agency to improve results? 7. How effective are persistency incentives in compensation plans for agents and home office field management?

Description: Discussion of the attitudes of consumers and consumerists regarding the life insurance industry and its products and a discussion of opportunities for improvement Topics include: 1. Disclosure to existing policyholders 2. Policy loan problems, including the policy replacement problem 3. dividend determination practices and 4. deceptive sales practices in the llfe insurance business.

Description: 1993 SOA Annual Meeting, New York. This session was about defining lifetime marketing, a calculation of the lifetime customer value, and database marketing.

Description: This panel discussion is about insurance organizations that combine Life and Casualty operations. It focused on: 1. Advantages and disadvantages of All-Lines Charters 2. Tax implications of adding the alternate line 3. Marketing implications 4. Capacity and surplus implications

Description: CEO of National Liberty Corp. discusses relationship marketing, his company's new approach to direct-response insurance marketing. From the 1988 Record of Society of Actuaries, Vol. 14, No. 2.

Description: Discussion from a marketing perspective of life insurance product development arising from such topics as: the effect of Economic Recovery Tax Act of 1981 on estate and gift tax planning, and on IRA and Keogh plans, an update on retired life reserves, and the types of sales presentations and marketing methods used to illustrate the operation and tax effect of these products.

Description: Presented at May 1996 Spring Meeting. Considers many ways product distribution might evolve in the future. Discussion compares traditional forms in place today with some expected and even some unexpected forms of tomorrow. The impact of distribution on product development and design is also explored.

Description: Presented at May 1986 Spring Meeting. This session discussion is about how the profitability of distribution systems are measured, differences in underwriting and mortality or lapse levels by distribution systems, the levels at which to measure profitability, should the profitability of individual producers be reviewed, the best ways to manage the financial aspects of different distribution, the effect of replacement or rollovers on distribution systems, and how the costs of distribution system development is handled.

Description: 1993 SOA Annual Meeting, New York. This session is about financial service business: Who's selling what? Topics included: 1. Growth of fixed annuities as sold through banks and thrifts, stockbrokers, and other nontraditional sources. 2. What is the current of variable life and annuity products in the financial services business? 3. What does the future hold for variable products in financial services?