Description: This article looks at how insurance companies are viewing the use of the internet for sales purposes in these early days of the development of this market place.

Description: This article looks at the attitudes of insurance companies toward using technology for assisting in sales and marketing of insurance.

Description: This article describes New York Life's philosophy and approach to the use of the internet in selling life insurance.

Description: This article discusses new tools to underwrite faster, cheaper and better in order to be more profitable and also market to the middle market.

Description: This is the second installment of an article about using microeconomics and the concepts of embedded value to better manage and understand the profitability of direct marketing programs.

Description: Overview of call center and digital sales platforms for the development of distribution strategy in the individual insurance market.

Description: Behavioral science reveals that consumers tend to assess risk emotionally, through perceptions rather than calculations. So, will COVID-19 change risk perceptions in the long term -- and similarly increase life insurance sales? Insurers should take nothing for granted

Description: This article describes how Transamerica built internet based technology to support term sales through a mutual fund company and demonstrates the sales support value of the internet for an insurance company.