Description: The Long-Term Care Insurance market is evolving. Parallels can be drawn between the current product cycle of standalone LTCI and past experiences of other insurance products. Over the last decade, the LTCI market has shifted to include a greater presence of non-standalone LTC insurance. Individual LTCI sales have been on the decline, while life-LTCI combination products have been on the rise. Because of this, many perceive that the life-combination products are taking over the LTCI market and replacing standalone LTC insurance. While life-combination products meet the LTC needs for policyholders, they may not be a good fit for all consumers in this market.

Description: Discussion of distributing life insurance through banks.

Description: Article Editorial by Moorhead in The Actuary, February 1979, Volume 13, Number 2

Description: As we further explore how life insurance customers think and behave, we can address their needs more effectively. Using data and predictive analytics we can better identify groups to target. By embracing technology and approaching customers with the right distribution channels based on preference, we can make life insurance more accessible. We can speak the customers' language. We can understand that they are not all created equal, and tailor products to meet individual needs. In short, we can leverage data, research and technology to become very consumer centric. Getting closer to the customer, can we lower the perceived cost, and raise the perceived benefit of life insurance to a point where customers get excited? Will this not then be a product to buy, not sell?