Description: Chairperson’s column addressing recent and planned activities of the Marketing and Distribution Section of the Society of Actuaries.

Description: This article looks at the question, Should the direct mail marketer sell products until the point at which the cost of the NEXT sale exceeds the marketing allowance for the product or until the point at which the AVERAGE cost of all sales exceeds the marketing allowance for the product?

Description: This article discusses how the new 2001 CSO Mortality Table affects company taxation of life insurance policies, and how one recent and another proposed revenue ruling will affect policyholder taxation of life insurance policies related to correcting policies in order to comply with Section 7702.

Description: Chairperson's column for the May 2023 issue of NewsDirect discussing the Section's strategic themes for the year.

Description: Chairperson description of current MaD section activity and upcoming webcasts and other emerging section content

Description: Message from the section chairperson about upcoming section sponsored events.

Description: This article explores recent regulatory developments, in the U.S. and the E.U. related to artificial intelligence, and briefly discusses steps insurers can take to get ahead of the curve.

Description: Chairperson's column for the May 2019 edition of NewsDirect.

Description: This article is based on a presentation made by Jim Campbell at the Annual Conference of the Professional Insurance Marketing AssociationPIMAon banks in todays insurance distribution landscape. From News Direct, September 2005, Issue No. 51.

Description: The author points out how being an enterprise risk manager can give an actuary a broader view of the direct marketing business. The actuary should not just be managing marketing risk, but many other risks of the business.