Description: As we further explore how life insurance customers think and behave, we can address their needs more effectively. Using data and predictive analytics we can better identify groups to target. By embracing technology and approaching customers with the right distribution channels based on preference, we can make life insurance more accessible. We can speak the customers' language. We can understand that they are not all created equal, and tailor products to meet individual needs. In short, we can leverage data, research and technology to become very consumer centric. Getting closer to the customer, can we lower the perceived cost, and raise the perceived benefit of life insurance to a point where customers get excited? Will this not then be a product to buy, not sell?

Description: Panelists focus on how the confluence of cost-effective distribution, rapid new-business processing and products tailored for the middle-income market can lead to profitable sales of smaller policies and expanded mid-market penetration. From the 2002 Record of Society of Actuaries, Volume 28, No. 3. Session 123PD of the Boston Annual Meeting.

Description: From a session at the Spring meeting of the Society of Actuaries held in San Antonio, Texas, June 14-15, 2004. Panel members from the sales and marketing disciplines discussed their best and worst experiences in bringing an innovative product to market and share insights on how to best develop a working relationship within the product development team.

Description: Discussion of ways direct marketers have beaten recessions in the recent past and suggestions for beating this recession.